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NearSt Founder: Shopping Locally Can Be Easier Than Ordering From Amazon
If shoppers had the ability to go on their mobile devices, locate and order products from stores nearby, and receive them more or less immediately, would Amazon still be such a dominant force? NearSt...
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GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in...
Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. But food ordering and...
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Good Uncle’s Cerilli: ‘We Could Change the Face of Franchising’
Being unable to decide which local restaurant to order food from — and do you choose GrubHub, DoorDash, UberEats, or Eat24 to deliver that food? — is a new and distinctly big-city problem. For...
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Yelp’s Head of EU Public Policy: Europe Strategy Depends on Google Antitrust...
Reviews have become a fundamental element of local search, and the argument that Google is using its dominance to bury results from reviews sites beneath its own content is at the core of an antitrust...
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Drawbridge CEO: ‘Programmatic Has Led the Charge for Cross-Device’
Increasingly sophisticated location technology — an inevitable by-product of mobile’s dominance — is dramatically influencing the advertising industry, and programmatic in particular is emerging as a...
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PlaceIQ’s Mandeep Mason on Looking at Location from an International Perspective
As brands and advertisers familiarize themselves with ways of leveraging location data, companies like PlaceIQ are stepping up with sophisticated platforms to help ease the process of parsing dense...
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Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal) Under CEO Tim...
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On-Demand Is Tricky to Build, but ‘Very Much a Net Positive for Everybody’
The on-demand revolution has been in full swing for a few years now, and its presence in our everyday lives, in the form of mobile apps and services, is becoming increasingly normalized. Rorie...
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Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as...
Beacon and proximity data company Unacast announced today that ad industry veteran Chris Cunningham, formerly the Vice President of Revenue for ironSource, is joining the company as chief revenue...
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Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing
Many of the recent advancements in marketing technology are predicated on the promise of an increasingly sophisticated ability to anticipate consumers’ actions and movements. But what kind of...
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SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’
In theory, the wealth of local services providers that exist within digital marketing today should mean that SMBs have no excuse not to take advantage of that technology and fit it to their particular...
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Street Fight Daily: YP Plans Yahoo Bid, eBay’s Craigslist Competitor Has 7M...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… YP Plans First-Round Bid for Yahoo (Bloomberg) YP, the digital advertising business of what was formerly...
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How Facebook Helps Small Businesses Stay Relevant on Mobile
“There’s a new billboard in town, and it’s in your pocket.” So began a presentation about mobile advertising from Facebook’s product marketing manager for SMBs, Joe Devoy, at Street Fight’s LOCALCON...
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What It Takes for Legacy Media Companies to Innovate and Thrive
As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a...
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How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce
At last week’s LOCALCON conference in London, Time Out‘s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. The...
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Amplified Robot CEO Lays Out a Case for the Role of AR/VR in Retail
Like any nascent technology, virtual and augmented reality lack an “approachability” — a concrete applicability that can complement the operations of the everyday business. It’s all well and good for...
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Yelp’s Richard: Local Will See a ‘Tendency Toward Collaboration’
Like many other companies with location at their core, Yelp is in the process of morphing its fundamental offering into something more. The company is hoping its user reviews are just the groundwork...
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On-Demand Is Tricky to Build, but ‘Very Much a Net Positive for Everybody’
The on-demand revolution has been in full swing for a few years now, and its presence in our everyday lives, in the form of mobile apps and services, is becoming increasingly normalized. Rorie...
View ArticleClik here to view.
Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as...
Beacon and proximity data company Unacast announced today that ad industry veteran Chris Cunningham, formerly the Vice President of Revenue for ironSource, is joining the company as chief revenue...
View ArticleClik here to view.
Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing
Many of the recent advancements in marketing technology are predicated on the promise of an increasingly sophisticated ability to anticipate consumers’ actions and movements. But what kind of...
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