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SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’
In theory, the wealth of local services providers that exist within digital marketing today should mean that SMBs have no excuse not to take advantage of that technology and fit it to their particular...
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Street Fight Daily: YP Plans Yahoo Bid, eBay’s Craigslist Competitor Has 7M...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… YP Plans First-Round Bid for Yahoo (Bloomberg) YP, the digital advertising business of what was formerly...
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How Facebook Helps Small Businesses Stay Relevant on Mobile
“There’s a new billboard in town, and it’s in your pocket.” So began a presentation about mobile advertising from Facebook’s product manager for local ads, Joe Devoy, at Street Fight’s LOCALCON...
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What It Takes for Legacy Media Companies to Innovate and Thrive
As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a...
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How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce
At last week’s LOCALCON conference in London, Time Out‘s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. The...
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Amplified Robot CEO Lays Out a Case for the Role of AR/VR in Retail
Like any nascent technology, virtual and augmented reality lack an “approachability” — a concrete applicability that can complement the operations of the everyday business. It’s all well and good for...
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Yelp’s Richard: Local Will See a ‘Tendency Toward Collaboration’
Like many other companies with location at their core, Yelp is in the process of morphing its fundamental offering into something more. The company is hoping its user reviews are just the groundwork...
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